Friday, July 4, 2008

Olympic Trials Media Gaffes

A couple of recently reported media gaffes from the Olympic Trials...

• NBC has exclusive rights to all Olympic Trials television coverage. Anything shown on any station (NBC or not) must credit NBC Olympics/USOC. Apparently Eugene's KEZI-TV didn't get the memo. Early along during the trials, the local ABC affiliate showed extended coverage of the goings on at Hayward. NBC attorneys showed up the next day and, according to postings on Oregon Media Insiders, have presented KEZI with a $240,000 bill for the coverage. That is equal to $30,000 per minute of coverage.

• Sometimes those oh so great Internet word filters don't work the way their supposed to. Such was the case for the OneNewsNow Christian news Web site, which has the word "gay" in their filter of unacceptable words. That's fine and good...unless it's part of your name. Coverage on the site of Tyson Gay's performance at the trials changed his name to "Tyson Homosexual." I know this is Eugene and all, but...

Many other news organizations were able to latch on to the rather laughable text before OneNewsNow made the neccesary corrections to the site, such as referenced in this Fox Sports story. The reference, however, still shows up in OneNewsNow's search engine.

Eugene can be proud. It truly is an event for all, right?

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